How to create Blog Posts using KoalaWriter

To write a blog post, open KoalaWriter, choose Blog Post as the Article Type, type your target keyword and click Write Article Now. Every other setting is optional and starts on a sensible default.

New accounts use the current KoalaWriter. If the banner at the top of the form says "You're using the legacy KoalaWriter", click Switch to new writer to match this guide. The Legacy writer section at the end lists what differs there.

Quick steps

1. Go to koala.sh/writer (the Generate tab).
2. Optional: pick a Brand so the article uses your Brand DNA.
3. Pick a Quality level.
4. Set Article Type to Blog Post.
5. Enter your Target Keyword, for example can you eat watermelon seeds.
6. Click Write Article Now to go straight to writing, or Review Outline First to edit the outline before anything is written.

The finished article opens in the editor and is saved to your Library.

Settings reference

Brand and Preset

Brand loads one of your Brand DNA profiles. KoalaWriter then uses that brand's knowledge base for facts about your business, and the brand's saved defaults fill in the rest of the form. Every account, including the free trial, has one brand. Click + New to create a brand or Manage brands → to edit one.

Once you have a brand or a saved preset, a Preset menu appears under it:

• Brand defaults uses the brand's saved settings. With no brand selected, this option reads Default.
• Save brand defaults stores the current form as that brand's defaults.
• + New saves the current form as a named preset. With a preset selected, Save changes updates it and Delete removes it.

Folder

Folder files the article into one of your Library folders. It shows on paid plans once you have at least one folder; create folders with Create Folder on the Library page.

Quality

Quality picks the AI model and how many words the article uses from your balance:

Click Change model under the buttons to choose a specific model inside a tier. Fast and Balanced work on every account. Quality needs a paid plan.

Article Type

Choose Blog Post for in-depth articles on any topic. Not sure which type fits? Click Help me choose. View Samples opens example articles.

Target Keyword

Enter the short phrase you want to rank for, such as are german shepherds good pets. You can enter a title here, but a keyword gives better results.

• Keep it to one keyword. Put extra keywords and topic details in Content Instructions.
• Keywords of one word trigger a "Your target keyword looks too short" check. Edit the keyword, or click Generate anyway.
• Write the keyword in the language of the country you target. For Japan, enter it in Japanese.

Brand Mention Level and call-to-action

These appear for blog posts when a brand is selected.

• Brand Mention Level: Prominent (brand in the intro plus a dedicated section), Subtle (mentioned where relevant; the default for blog posts) or None (uses your brand knowledge for accuracy without naming the brand).
• Include call-to-action adds a CTA using the CTA details in your brand's knowledge base. Custom CTA Instructions overrides them for this article, for example a specific offer or landing page.

Language and Country

Language sets the language the article is written in. Country sets the market for search results and research, which matters most when your audience is outside the US.

Content Instructions

Describe what the article should cover: audience, angle, topics to include or leave out. Example: "Target beginners, focus on budget options, compare the top three brands."

When you add instructions, Optimize into a content brief is checked: KoalaWriter turns your notes into a full brief. Uncheck it to pass your instructions word for word.

AI Images & YouTube Videos

Choose None, Auto (KoalaWriter picks an image or a video for each spot), Images or Videos. Any option other than None needs a paid plan.

With images on, you also set Image Model, Image Style, Image Size and Max Images. Each image uses words from your balance; the number shows under the model. Premium image models and custom image styles (Edit next to Image Style) need Professional or higher. With videos on, set Max Videos. See AI Images in KoalaWriter and How to automatically embed YouTube videos in KoalaWriter.

Research & External Linking

The Research slider sets how much live research goes into the article:

With research on, you can also set:

• Data Source: Auto (Web, News and Scholar), Web, Google Scholar, Google News (adds a News Date Range) or Custom Search (Advanced), which takes site, filetype and da operators. See Custom Search in KoalaWriter.
• Include External Links: links the research sources in the article. It's on by default.

More detail: Deep Research in KoalaWriter.

SEO & Internal Linking

• SEO Optimization: Off, Manual (you list related keywords, entities and topics in Related Keywords / Entities / Topics) or Enabled (KoalaWriter finds them; needs a paid plan). See SEO Optimization in KoalaWriter.
• Automatic Internal Linking: pick an indexed site and KoalaWriter links to its relevant pages. Needs Professional or higher. Setup: How to enable internal linking in KoalaWriter.
• URLs to Link To: specific pages you want linked, separated by new lines or commas. KoalaWriter adds them with natural anchor text where they fit, so every URL isn't guaranteed a link. Only the first 100 URLs are used.

Writing

• Writing Style: Automatic (AI tailored to your topic) is the default. Choose Custom to describe your own style (add writing samples for best results), or pick a preset: SEO Optimized, Excited, Professional, Friendly, Formal, Casual or Humorous. See How to use a Custom Tone of Voice in KoalaWriter.
• Point of View: First Person Singular (I), First Person Plural (we), Second Person (you; the default) or Third Person.
• First-Hand Experience: writes as though the author has used or done the thing being described.
• Improve Readability: shorter sentences and simpler words, aimed at an 8th grade reading level.
• Formatting Options: toggles for Avoid AI Patterns, Allow Em Dashes, Bold Key Sentence in Introduction, Use Bold, Use Italic, Use Tables and Use Lists, plus Paragraph Length, Section Length and Banned Words (comma-separated). With the Automatic or Custom writing style, Let writing style control formatting hands these choices to the style.
• Section Prompts (Advanced): replace the default prompt for the Title, Introduction or Sections. Switch one to Custom and edit the starting text shown.

Structure

• Article Length: Default lets the AI decide. The other options set the number of outline sections, from Shorter (2-3 Sections) to Longer (10-12 Sections), or Custom Number of Sections. For tighter control, see How to limit word count in KoalaWriter.
• Include Introduction and Include Conclusion: both on by default.
• Include FAQ Section: adds questions drawn from search results. Needs a paid plan.
• Flat Outline (H2 only): no H3 subsections.
• Include Key Takeaways: adds a bulleted Key Takeaways box to the introduction.

Write now or review the outline first

Write Article Now builds the outline and writes the article in one go.

Review Outline First stops after the outline. You can then:

• Edit the Content instructions and Writing style that KoalaWriter generated for this article.
• Drag sections to reorder them. Use the pencil icon to edit a section, the copy icon to duplicate it and the X to delete it.
• Click Add Section, Undo Changes, or Refresh Outline for a new outline (Refresh needs a paid plan).

When the outline looks right, click Write article. More detail: How to use the Outline Editor in KoalaWriter.

Legacy writer

If you switched to the legacy writer, the same ideas use older labels:

• Model (a list of models) in place of Quality, and Tone of Voice in place of Writing Style.
• Real-Time Data and Deep Research toggles in place of the Research slider.
• Show Advanced Options opens URLs to Link To, Custom Outline, Extra Title Prompt, Extra Section Prompt, Extra Introduction Prompt, Disable Introduction and Disable Conclusion.

There is no Content Instructions field and no Brand Mention Level on the legacy writer. Both writers use the Write Article Now and Review Outline First buttons.

Sample blog posts

See unedited blog posts written by KoalaWriter on our Samples site.

Updated on: 09/11/2026